Brief: Purina Flagstaff Murals
As Purina expanded into Flagstaff, Arizona, they aimed to connect with the local community through environmental branding that felt both regionally grounded and on-brand. We were tasked with designing a series of large-scale murals for various interior spaces across the facility. The work was produced in collaboration with BP Graphics for professional vinyl installation and finishes.
Objective:
Design and install a mural series that visually celebrates Purina’s legacy while rooting it in Flagstaff’s unique identity. Each room needed its own story, while collectively reinforcing Purina’s brand values and presence in the community.
Role:
As the lead designer, I developed custom artwork for five unique interior locations, blending illustration, typography, historic imagery, and environmental storytelling. I collaborated closely with BP Graphics on material choices, production specs, and install strategy.
Solution:
Conference Room: A vinyl mural merging the Flagstaff skyline with iconic Purina branding for a regional twist on corporate identity.
Engineering Room: A layered installation combining expressive dog illustrations on graph paper with archival photos of Purina’s evolution.
Pillar Room: A vibrant, minimal illustration of pets and ingredients paired with the phrase “Every Ingredient Has a Purpose.”
Checkerboard Hallway: A hand-painted red-and-white checkered path to create an immersive, tactile brand moment.
50th Anniversary Display: A rich historical timeline with textured 3M vinyl, second-surface acrylic printing, and custom 50-year branding, including event shirts for the celebration.
Family Safety Day: Captured portraits of employees’ children in full PPE during Purina’s Family Safety Day event. These photos were later incorporated into large-format safety banners displayed throughout the facility, reinforcing a culture of care and community.
Outcome:
These murals brought warmth, story, and local relevance to Purina’s new Flagstaff hub. Employees and visitors alike are greeted with a sense of place and purpose, reinforcing pride in Purina’s mission and its long-standing commitment to quality.
Summary:
This mural series for Purina’s Flagstaff facility serves as a dynamic intersection of corporate heritage and local flair. By blending illustration, storytelling, and smart material execution, we delivered a cohesive visual experience that honors the past, celebrates the present, and positions the brand for the future.